AYS Developers is partnering with esteemed real estate educator Dr Nour ElSerougy to host a game-changing property training event in Dubai, aiming to set a new Guinness World Record. The initiative reflects the UAE’s 2025 theme—Year of the Community—and underscores a commitment to industry development and public impact.
This complimentary training will take place on 31 May 2025 at the Grand Hyatt Convention Centre and is designed to equip attendees with expert strategies for selling off-plan properties. The event is supported by Al Safi Bank, the AIFC’s pioneering Islamic bank offering global, Sharia-compliant financial services.
Award-winning host and business strategist Spencer Lodge will present the session, which aspires to become the world’s largest real estate training event in history.
Delivering the core training is Dr Nour El-Serougy, a Guinness World Record holder and veteran real estate mentor with more than 20 years of experience across the MENA region and beyond. His guidance has shaped thousands of professionals in the sector.
Following the training, a panel of industry leaders—Mr Ismael Al Hammadi, Mr Nazish Khan, Ms Sonia Waters, and Dr El-Serougy—will engage in a high-level discussion on future investment potential in Dubai Islands.
Senior government figures and regulatory representatives are expected to attend, reinforcing the importance of innovation and lifelong learning within Dubai’s ever-evolving property ecosystem.
With the Dubai Islands as its setting, the event promises to be a landmark moment in real estate education and global leadership.
Yulia Loshchukhina, CEO of AYS Developers, commented:
“It’s an honour to be part of a movement that combines education, innovation, and community spirit. Breaking a world record is not just about scale; it’s about impact, and we’re proud to be setting this new global standard from Dubai.”
Mr. Mohammed Mousa, CEO of Innovation Experts Real Estate Institute added:
“This is more than a record-breaking training – it’s a movement to redefine how real estate professionals learn, grow, and lead. From Dubai to the world, we are setting a benchmark that unites knowledge, excellence, and vision. It is an honour to serve this mission in my home – a city that never stops reaching higher.”
Register here: conference.aysdevelopers.ae
About AYS Developers
AYS Developers is a leading property development company with proven expertise in real estate and lifestyle properties. With a strong presence in key global markets including the UAE, Kazakhstan, and Russia, AYS delivers a portfolio of exceptional developments that combine design, functionality, and long-term value.
Guided by a vision of service excellence and innovation, AYS Developers is committed to helping families find their dream homes while offering investors world-class opportunities that deliver strong returns. With passion and purpose, AYS continues to shape the future of real estate.
For more information, visit: https://aysdevelopers.ae/
About Innovation Experts Real Estate Institute
Innovation Experts Real Estate Institute is a private venture that is envisioned to constitute the gateway of real estate professionals of all horizons to the most relevant, accurate and up-to-date real estate knowledge. Whether it is about world’s best practices, or latest market insights, or innovative techniques and tools, our team of experts is fully dedicated to help you upskill your capabilities and deepen your knowledge of the market.
While we operate in full-concordance with the guidelines of RERA – DLD, we have strong ties with leading international associations, colleges and institutes that pertain to the real estate industry, these include, but not restricted to, the National Realtors Association®, CIPS®, CRB®, ISPIM®…etc.
For more information, visit: https://ierei.ae/