Business owners can find inspiration in so many places these days that it’s hard to know where to start. One area that shouldn’t be overlooked is the rise of online casino sites and how they have taught us some valuable lessons. What are some of the ideas in this industry that could work well elsewhere?
Follow the Trends in Popular Culture
One thing that casinos do really well when it comes to attracting players? Following the trends! You can see this if you look at the degree of diversity in a category such as slot machines. Slot machines have a long history that is reflected in symbols like bars and fruits, which were used to represent the chewing gum flavors that were given out as prizes in the early days.
However, the emergence of online casinos has led to a variety of themed games being created, and most of these refer to what’s trending at the moment, tapping into popular stories or settings. A look at the latest online casino real money slots reveals titles that tie in with many aspects of popular culture. Hooked on Fishing is based on a sport that has attracted numerous players across the world. This slot sits alongside others with similar ideas, such as Crabs Go Wild and GoodFishes. The range of slots covers a variety of other themes that are designed to appeal to different types of players while retaining the classic slots gameplay of spinning reels featuring multiple symbols.
Meanwhile, Fury of Zeus has an epic Greek mythology setting that could appeal to fans of George R.R. Martin, since the creator of Game of Thrones is working on a movie adaptation of A Dozen Tough Jobs, which is based on the classic tale of Hercules being given 12 impossible tasks to complete. Other movie-themed slots that catch the eye include Alice in Fortune Land and Frankenslot’s Monster, both referring to classic and much-loved stories.
A look at the section of the lobby covering new releases shows how new types of games and features have been added. Within the slots area, you’ll see free spins, hold & win, and jackpots among the fresh ideas that have been added to the basic starting point. This video from Slots LV shows how the Leprechaun’s Gold game takes the tried and trusted Irish theme but adds some new elements.
In short, businesses can learn a lot about creativity and tapping into trends from the approach that casinos take!
Offer a Free Trial That Makes Sense for Everyone
Getting something for free is a concept that won’t ever go out of fashion in the business world. It’s a powerful way of letting new customers try a product or service, with free samples and cashback being among the most popular approaches. However, offering things for free can go wrong, as this look at some of the worst marketing fails in history shows us. It includes the cases where Sunny Co Clothing and American Airlines greatly underestimated how many people would want to take up their offers.
Given that the basic idea of casinos is that people can win large amounts of money, these operators need to be careful not to lose too much when offering free trials. Therefore, the simplest approach is to let people play a demo where no real cash is involved, so that they can see how it works, but without either side risking any money.
The other approach that’s worked well is the welcome bonus. This has to be big enough to attract the interest of newcomers, but also needs to ensure that the casino can cope with the amount of potential winnings. This is typically done by offering a matching percentage or a lot of free spins, with the terms and conditions carefully considered to ensure both players and casinos get a decent deal.
Keep Adding Fresh Ideas
No business can afford to stand still when the world is moving all around them. We’re currently in a fast-paced world where new technology like artificial intelligence and the blockchain is creating opportunities that no one can afford to ignore. History is filled with examples of companies that went bust after failing to innovate. Kodak, Blockbusters, and Borders are all listed here as once-thriving businesses that failed to adapt to a changing world around them.
Casinos have already adapted by going online, but they haven’t stopped there. In recent years, we have seen the introduction of live game shows where the presenter is live-streamed from a studio, as well as crash games, which represent a new fast-paced genre. Many casinos also now accept cryptocurrencies and have gone the extra mile to gamify their websites with rewards and challenges.
There are now more opportunities than ever for forward-thinking businesses to thrive and grow. To do this well, it’s a smart move to take some lessons from different industries. Online casinos provide some clear examples of how to move with the times and attract new customers while keeping the existing customer base happy.