Global distinction for excellence in tile innovation
The METALCRAFT tile series from Villeroy & Boch Tiles has received the Red Dot Design Award 2025 in the ‘Product Design’ category. This award, regarded as a mark of top-tier innovation, reflects the company’s vision in fusing cutting-edge materials with contemporary aesthetics.
Striking visuals inspired by metal textures
With its industrial influence and finely balanced finish, METALCRAFT delivers a dramatic yet refined effect. “With expressive colours such as silver, steel, brown, black and accent tones in copper, brass and petrol, it creates an interplay of light and shadow, shine and mattness, impulsiveness and calm. Depending on the lighting situation, the look alternates between understatement and opulence – always high-quality, always full of character.”
Its broad array of formats supports diverse applications in residential and commercial settings. Anti-slip properties and advanced surface technologies further add to the series’ appeal for modern interiors.
Red Dot jury recognises standout product design
In 2025, the Red Dot jury — made up of 43 specialists from 21 nations — evaluated entries based on usability, design quality and sustainability. “The METALCRAFT series from Villeroy & Boch Tiles impressed with its exceptional design quality in this demanding assessment and was honoured with the coveted award.”