Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

“The key to financial freedom is not just about increasing your income, it’s about creating multiple streams of income and reducing your expenses.”, said David Bach. Those were the words of the renowned American financial expert and author. His position isn’t novel because other financial gurus have said the same thing albeit in different ways. And who wouldn’t agree with these authorities? Without multiple sources of income, it can be challenging to thrive in most world economies. What is a Side Hustle? A side hustle is the trade or work one does in addition to the main job that brings…

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PagBank (NYSE: PAGS), a leading digital bank offering a comprehensive range of financial services, has announced a robust financial performance for the fourth quarter of 2024, closing with R$5.1 billion in net revenue. This represents an 18% increase compared to the same period in 2023, further solidifying the company’s position as a key player in the digital banking sector. The company also reported net revenues of R$631 million in Q4 2024, reflecting a year-on-year (YoY) increase of 21%. The growth highlights PagBank’s ability to thrive in a challenging macroeconomic environment marked by high interest rates and exchange rate volatility. Return…

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Wiltshire College & University Centre has officially launched its state-of-the-art Wiltshire Business School at the Lackham campus, a move set to reshape business education in the region. The £2.2 million development, located within the Georgian Grade II listed Lackham House, was opened by entrepreneur Nick Jenkins, founder of Moonpig and former Dragon’s Den star. Jenkins, who cut the ribbon at the new facility, expressed his enthusiasm for the innovative school, describing it as a significant asset for Wiltshire. “I’m very impressed with the facilities here, and I think it’s fantastic that it is in Wiltshire,” he said. “It’s great for…

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Eigenmann & Veronelli (EV), Italy’s leading distributor of specialty chemicals and food ingredients, has announced the appointment of two new independent Non-Executive Directors to its board. Effective February 2025, Mario Paterlini and Hidde van der Wal will join EV’s five-member board, marking a significant step towards reinforcing the company’s governance and supporting its strategic international expansion. The appointments align with EV’s commitment to strengthening corporate governance and advancing its international growth trajectory. Both Paterlini and van der Wal bring decades of leadership experience in the chemicals and distribution industries, offering invaluable insights and expertise to guide the company as it…

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Hybrid events have firmly cemented themselves as a staple in the events industry, blending in-person and virtual experiences to create more flexible, accessible, and dynamic gatherings. While the concept existed before 2020, the pandemic accelerated its adoption, and now, as we look toward 2025, it’s clear that hybrid events are here to stay. But they’re not static—they’re evolving rapidly. If you’re an event management company, staying ahead of these trends is crucial to delivering engaging and successful experiences. Here’s what we can expect in the near future. 1. Smarter Technology Will Transform Hybrid Experiences Technology is at the heart of…

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EZVIZ, a global leader in smart home technologies, has been honoured with two awards at the SEAL Business Sustainability Awards 2025, recognising the company’s commitment to environmental sustainability. The company’s initiative, EZVIZ Green, was presented with the prestigious Environmental Initiative Award, while its innovative EP7 Smart Video Doorphone System received the Sustainable Product Award. The SEAL Business Sustainability Awards are globally regarded as one of the foremost recognitions for companies dedicated to environmental responsibility. Previous recipients have included major names in the tech industry, such as GE, Lenovo, and ASUS. EZVIZ’s recognition highlights its dedication to advancing environmentally conscious products…

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Do you want to take your small business to the next level? If so, you are in the right place. In this digital age, businesses are using tech tools to boost their work efficiency and foster their businesses’ success. We have compiled some of the most effective and valuable tech tools that you can consider for your small business. Let’s have a look at the following details: 1. Email Marketing tools  Imagine receiving a large number of emails every day and responding to all of them manually. Would this not become time-consuming and complicated? The answer is yes! However, if…

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New research has identified the best counties in the UK to start a business, with the West Midlands emerging as the top region for entrepreneurs. The analysis, carried out by ultrafast broadband provider Trooli, ranked counties based on a range of factors critical to business success. These include business growth rates, broadband speeds, and proximity to London. According to the findings, the West Midlands topped the list, thanks to its thriving business environment and strong infrastructure. In the past year, the West Midlands saw the creation of 13,785 new businesses, more than any other region in the UK. This was…

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Elon Musk took the stage at the World Governments Summit in Dubai on February 13, 2025, in a virtual discussion with H.E. Omar Sultan Al Olama, the UAE Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications. Wearing a “Tech Support” T-shirt, Musk shared his vision for enhancing government efficiency through technological innovation and reducing bureaucratic overhead. Musk, known for his ventures in electric cars, space travel, and technology, emphasised the need to streamline government operations by downsizing institutions and promoting accountability. He argued that reducing regulations and government spending could spur economic growth, aiming for a…

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360 Growth Partners, a Newcastle-based business growth consultancy, has announced the appointment of Justine Joisce as an Associate to its expanding team of specialists. With more than three decades of experience in business development and marketing, Justine brings a wealth of expertise to the company, which is known for helping businesses achieve sustainable growth. Justine joins 360 Growth Partners following a distinguished career in senior roles at leading national and regional consultancy and professional services firms, including Addleshaw Goddard, Ward Hadaway, and global life-science agency, Ramarketing. Her appointment marks a significant strengthening of 360 Growth Partners’ team, as Justine is…

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