Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

Thinking about a career change? The world of startups often seems exciting and full of opportunity. These young companies, aiming for rapid growth, can offer a very different experience compared to established corporations. But before you dive in and start polishing your application, it’s crucial to weigh the potential benefits against the drawbacks. Crafting the perfect application starts with your CV, ensuring it highlights the skills startups value, like adaptability and initiative. Using a CV template can be incredibly helpful here, allowing you to tailor your experience effectively for specific, often unique, startup roles. But is the startup life truly…

Read More

We’ve all heard the phrase “buy low, sell high.” But here’s the real question; is it actually possible to time the market that well? It sounds simple, but the truth is that trying to predict the best time to buy or sell often ends up hurting investors more than helping them. So what’s the smarter move? It might be exploring long-term strategies like how to buy ETFs, which help you build consistent exposure without chasing perfect entry points. It is time to explore why market timing is so risky and walk through 3 better strategies that can help you grow…

Read More

Organic living extends beyond just choosing organic food; it’s a holistic approach to life that emphasizes sustainability, health, and well-being. It involves making conscious decisions that reduce environmental impact and promote the well-being of the planet and its inhabitants. Much like how new digital trends — such as the rise of engaging casino options like the colour bet game — reflect a shift in entertainment preferences, the move toward organic living represents a broader shift in lifestyle values, prioritizing nature, balance, and long-term sustainability. At the core of organic living is the principle of making choices that support a healthier…

Read More

FEXSE is reshaping how high-value assets are bought and sold by launching a tokenisation platform that brings real-world assets like luxury properties and fine art to the blockchain. The platform offers fractional ownership and simplified access for global investors. As a trailblazing token studio, FEXSE focuses on converting physical assets into digital tokens, empowering a wider demographic to participate in premium investment opportunities through blockchain’s transparency and efficiency. “We’re here to transform the way people invest,” said Bünyamin Saraç, Marketing Director at FEXSE. “Using our tokenisation technology, FEXSE opens the door for individuals across all income levels to access and…

Read More

The automotive industry does not stand still. Every year, new technologies emerge that change not only the cars themselves, but also the way they are used. Safety is one of the most important topics in the development of the cars of the future. With road accident statistics remaining high, engineers and developers are investing significant resources in creating technologies that reduce the risk of accidents. A similar trend is also observed in other areas – users are increasingly offered favourable conditions, such as free £10 no deposit, to draw attention to innovative products and services.In this article, we will take…

Read More

The digital landscape for London’s hospitality scene is a relentless battlefield. Standing out amidst a sea of restaurants, bars, cafes, and experiences requires more than just great food or a trendy vibe. In 2025, search engine optimisation (SEO) is no longer an optional extra; it’s the lifeblood that pumps new customers through the door. From crafting compelling content to securing coveted backlinks and dominating local search, here’s a peek into how 10 savvy hospitality businesses in our fair city are conquering the Google rankings. 1. Bucklebury Farm: The Content Kingdom Forget just spotting deer; Bucklebury Farm in Berkshire (a short…

Read More

The property market is undergoing a technological revolution, with artificial intelligence fundamentally transforming how homes are valued, marketed, and sold. This shift is affecting stakeholders across the entire property ecosystem, from homeowners to estate agents in Bristol and other major markets. As these technologies mature, they’re creating both opportunities and challenges for industry professionals while reshaping customer expectations around the property transaction process. The Evolution of AI-Powered Valuations Traditional property valuations have relied heavily on human judgment, combining local market knowledge with comparable property analysis. While this approach remains valuable, AI systems are increasingly augmenting and, in some cases, replacing…

Read More

Senkron Digital took centre stage at WindEurope 2025 in Copenhagen, where it introduced its advanced energy performance and cybersecurity solutions to a global audience. Its core offerings—OnePact and CyberPact—stood out as examples of how artificial intelligence and robust digital architecture can drive sustainable operational performance and resilience. These innovations, refined over more than three years, reflect the company’s dedication to delivering future-ready solutions with a customer-first mindset. Taking place between 8 and 10 April, WindEurope 2025 brought together stakeholders from across the renewable energy sector, offering Senkron Digital a platform to connect and inspire. With headquarters in both Amsterdam and…

Read More

Scrapping your car is more than just saying goodbye to an old set of wheels; it’s a step towards environmental responsibility. By scrapping your vehicle, you help reduce pollution and conserve natural resources. This process involves recycling most of your car’s materials, which decreases the need to extract new raw materials from the earth. Dismantling older, less fuel-efficient vehicles ensures they are no longer a source of harmful emissions, and it promotes a cleaner environment. You might wonder about the economic implications of scrapping your car. It creates jobs in recycling industries, and companies like Maruti Suzuki Toyotsu India Private Limited (MSTI)…

Read More

Ever wished you could turn your thoughts and opinions into something valuable? Your feedback is very important to organizations. It can allow you to get gift cards to spend at your favorite stores, like Winners! Is this too good to be true? Well, in this article, you will learn how sharing your opinions through surveys opens doors to free gift cards and how to make this dream a reality. How Do Surveys Work? Companies want to know what people just like you think about their products or services. To get this vital marketing data, they partner with survey platforms as…

Read More