Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

Türkiye’s bid for EU recognition of döner kebab as a traditional product has faced objections from Germany. In response, Bereket Döner has released an academic study showcasing döner’s Turkish roots and historical relevance. At a press conference in Istanbul on 5th December, Bereket Döner unveiled its findings, intended to reinforce Türkiye’s application for EU recognition. “Our research demonstrates that döner is deeply rooted in Turkish history and culture,” said Mevlüt Ceyhun Tekdemir, Vice Chairman of Bereket Döner’s Board. “From Takiyeddin Efendi’s 16th-century mechanical drawings to insights from Evliya Çelebi, our evidence leaves no doubt about döner’s origins. We trust the…

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Social media advertising has become an indispensable tool for businesses aiming to reach their target audiences effectively. From crafting engaging posts to leveraging business hashtags that amplify visibility, social media marketing offers countless opportunities to drive customer engagement. Techniques like social listening allow companies to monitor online conversations, gain insights into consumer behavior, and tailor their strategies accordingly. Another effective method that promotes authenticity and trust is user-generated content, which promotes natural brand promotion. Amid these strategies, AI voice-over technology emerges as a transformative force, reshaping how brands create and deliver content on social platforms. The Rise of AI Voice-Over…

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The Ukrainian Armed Forces are at the centre of allegations of fraud tied to the supply of military uniforms. A company based in Türkiye is expected to declare itself a victim in an ongoing case in Ukraine involving corruption accusations against several former bureaucrats. On 27 November, Ukraine’s National Police launched simultaneous operations across 38 different sites. These actions targeted a network accused of making illegal profits from a uniform supply agreement signed in 2022 between Sinclair and Wilde and the Ukrainian Ministry of Defence, which allegedly involved excessive pricing. According to a news released by the National Police of…

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The Tokyo Stock Exchange (TSE) has successfully upgraded its cash equity trading system to arrowhead version 4.0, marking the fourth major advancement since 2010. This significant update enhances the speed, reliability, and efficiency of the exchange’s operations, and is seen as a major step in strengthening Japan’s financial markets. Options Technology, a leader in capital markets infrastructure, congratulated the TSE on the successful deployment, noting the close partnership that has developed over years. The upgrade was preceded by thorough communications and extensive testing, which included a weekend of open testing for market participants to ensure smooth integration. Danny Moore, President…

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The 2024 British Business Awards recognised the best of British enterprise in China during a Gala Ceremony held on 22nd November at the Kerry Hotel Pudong, Shanghai. The event, organised by the British Chambers of Commerce across China, showcased the extraordinary contributions of businesses and individuals enhancing UK-China economic ties. The biennial awards, which celebrated its 16th year, featured nine categories and saw a total of 110 entries across various industries. The first round of judging resulted in 50 finalists, with an additional online voting component attracting an impressive 1.16 million public views. Speaking at the event, Dame Caroline Wilson…

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Warehouse operations must continually evolve to keep pace with ever-increasing consumer demands. Efficiency, precision, and employee satisfaction have become essential pillars for any business striving to remain competitive. This is where voice-directed picking with eSmart Voice steps in—a groundbreaking technology that is reshaping the landscape of modern warehousing. ESmart Voice is setting a new standard for operational excellence in logistics by optimising workflows, minimising errors, and empowering staff. What Is Voice-Directed Picking? Voice-directed picking is a hands-free, paperless system that guides warehouse workers through their tasks using voice commands. Employees wear a headset connected to a mobile device, communicating instructions…

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Char.gy, a leading UK electric vehicle (EV) charging provider, has been awarded B Corporation (B Corp) certification, joining a global network of companies committed to balancing profit with purpose. The certification, granted by the non-profit B Lab, recognises companies that meet high standards of social and environmental performance, accountability, and transparency. This milestone reflects Char.gy’s dedication to driving the UK’s green transport agenda, particularly by offering accessible, sustainable EV charging solutions. The company operates a network of over 3,600 public charging points across the country, all powered by 100% renewable energy, with the aim of making EV charging more accessible…

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The inaugural Saxony-Anhalt Business Award 2024 has honoured two companies for their exceptional contributions to the region’s economic development. Presented by Sven Schulze, Minister for Economic Affairs, Tourism, Agriculture and Forestry of Saxony-Anhalt, the awards were given to companies that have made a significant impact through innovation, commitment, and overcoming economic challenges. Speaking at the awards ceremony held at the Old Theater in Magdeburg, Minister Schulze highlighted the importance of small and medium-sized enterprises (SMEs) and start-ups in driving the state’s economic growth. “Small and medium-sized businesses, as well as start-ups, are the backbone of our economy,” Schulze said. “Their…

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When it comes to washing machines, most people are familiar with domestic models designed for everyday household use. However, commercial washing machines serve a completely different purpose and are designed to meet the demanding needs of businesses like laundromats, hotels, and healthcare facilities. While they share a similar goal – to clean clothes – commercial and domestic washing machines differ significantly in terms of design, performance, and functionality. 1. Capacity and Load Size One of the most noticeable differences is the capacity of the machines. Domestic washing machines, designed for household use, typically handle smaller loads with a 5–12 kg…

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Global electronics and home appliances leader Hisense is bringing cutting-edge technology to households this Black Friday with its “Unlock for Black Friday” campaign. The initiative showcases an array of smart, AI-driven products designed to revolutionise daily living, from air conditioners to refrigerators. Smarter Climate Control Hisense’s Energy Pro X air conditioner leads the lineup, equipped with advanced AI Smart Eye and TMS Control System technologies. These features intelligently detect the user’s position, automatically adjusting temperature, humidity, airflow, and speed for tailored comfort. The appliance also boasts the HI-NANO sterilisation feature, which eliminates airborne germs and bacteria by releasing ion groups.…

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