Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

Starting any project always comes with some risks. No matter how awesome your idea is, there’s always a chance it might not work out. Sometimes, people get so fired up about their work that they don’t see the obvious problems. Skipping out on checking out the risks can pretty much doom the whole project. So, it’s smart to come up with ways to spot potential issues early and figure out how to fix them. Why can a product fail? A product can fail for a variety of reasons, often stemming from a mismatch between what the product offers and what…

Read More

The modern gambling market in the United Kingdom is undergoing significant changes thanks to the development of digital technologies and the widespread use of the internet. The growth of online casinos is particularly noticeable, offering players new forms of entertainment, including platforms with convenient payment methods, such as pay by mobile casino sites. These innovations are not only transforming the entertainment industry, but also having a significant impact on the country’s economy, including the labour market and employment levels. Growth of the online gambling industry and job creation The rapid growth of the virtual casino segment is leading to an…

Read More

Securing the right financing is a crucial step for any business looking to grow, manage cash flow, or navigate unexpected challenges. With so many types of business loans available, it can be overwhelming to figure out which one best fits your unique needs. From traditional term loans to flexible lines of credit and specialized financing options, each loan type serves a different purpose. Choosing the right one depends on factors like your business size, goals, credit history, and how quickly you need funds. In this blog, we’ll break down the most common types of business loans and help you understand…

Read More

The gaming industry is one of the best examples of a market that has adapted to the inevitable change that technology has brought in. Changes ushered in by technology have been so sudden and groundbreaking that those gaming companies that were not able to move with the times have fallen behind the rest of the industry. However, those who saw the changes on the horizon and adjusted their business models accordingly were able to spring themselves into the modern market. Many of the top names in gaming that exist today were brands that were open to this technology rather than…

Read More

From 6–8 May, Senkron Digital joined global cybersecurity innovators at GISEC Global 2025 in Dubai, showcasing its purpose-built CyberPact Security® solution for operational technology (OT) systems. With strong operations across Europe, MENA, and Latin America, the firm views the Middle East as a strategic growth area. At GISEC, it highlighted how CyberPact can help regional infrastructure operators elevate security and compliance. A New Standard for OT Cybersecurity CyberPact Security® offers a dual-service model: Together, these services deliver mission-critical assurance for operators managing industrial and digital systems. Global Outlook, Local Expertise Headquartered in Amsterdam and Istanbul, Senkron Digital develops AI-powered tools…

Read More

Global distinction for excellence in tile innovation The METALCRAFT tile series from Villeroy & Boch Tiles has received the Red Dot Design Award 2025 in the ‘Product Design’ category. This award, regarded as a mark of top-tier innovation, reflects the company’s vision in fusing cutting-edge materials with contemporary aesthetics. Striking visuals inspired by metal textures With its industrial influence and finely balanced finish, METALCRAFT delivers a dramatic yet refined effect. “With expressive colours such as silver, steel, brown, black and accent tones in copper, brass and petrol, it creates an interplay of light and shadow, shine and mattness, impulsiveness and…

Read More

VitrA Tiles, part of the Eczacıbaşı Tiles Group, has earned a 2025 Red Dot Design Award in the ‘Product Design’ category for its CementEra collection, a series celebrated for its visual clarity and broad applicability. The Red Dot Awards are recognised internationally as one of the highest distinctions in design. Minimalist form with an urban soul CementEra pays tribute to the industrial beauty of concrete, refined with clean lines and contemporary styling. Its muted palette—light greige, dark greige, light grey, and dark grey—suits a wide variety of interior schemes, offering timeless versatility. The collection includes two decor designs that add…

Read More

Betting has changed with technology, moving from traditional methods to more interactive ones. Gamification adds game-like features to sports betting, making it more attractive to younger players. Challenges, rewards, and social elements are now key in engaging new bettors. This article explores the latest trends and strategies used by operators worldwide to reach younger audiences and make betting more enjoyable. What Is Gamification in Betting? Gamification in betting refers to the use of game-like elements to make betting more engaging and interactive. In sports betting and Online Casinos, gamification introduces features such as achievements, levels, leaderboards, challenges, and rewards. Achievements…

Read More

Thinking about a career change? The world of startups often seems exciting and full of opportunity. These young companies, aiming for rapid growth, can offer a very different experience compared to established corporations. But before you dive in and start polishing your application, it’s crucial to weigh the potential benefits against the drawbacks. Crafting the perfect application starts with your CV, ensuring it highlights the skills startups value, like adaptability and initiative. Using a CV template can be incredibly helpful here, allowing you to tailor your experience effectively for specific, often unique, startup roles. But is the startup life truly…

Read More

We’ve all heard the phrase “buy low, sell high.” But here’s the real question; is it actually possible to time the market that well? It sounds simple, but the truth is that trying to predict the best time to buy or sell often ends up hurting investors more than helping them. So what’s the smarter move? It might be exploring long-term strategies like how to buy ETFs, which help you build consistent exposure without chasing perfect entry points. It is time to explore why market timing is so risky and walk through 3 better strategies that can help you grow…

Read More