Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

The gaming industry is one of the best examples of a market that has adapted to the inevitable change that technology has brought in. Changes ushered in by technology have been so sudden and groundbreaking that those gaming companies that were not able to move with the times have fallen behind the rest of the industry. However, those who saw the changes on the horizon and adjusted their business models accordingly were able to spring themselves into the modern market. Many of the top names in gaming that exist today were brands that were open to this technology rather than…

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From 6–8 May, Senkron Digital joined global cybersecurity innovators at GISEC Global 2025 in Dubai, showcasing its purpose-built CyberPact Security® solution for operational technology (OT) systems. With strong operations across Europe, MENA, and Latin America, the firm views the Middle East as a strategic growth area. At GISEC, it highlighted how CyberPact can help regional infrastructure operators elevate security and compliance. A New Standard for OT Cybersecurity CyberPact Security® offers a dual-service model: Together, these services deliver mission-critical assurance for operators managing industrial and digital systems. Global Outlook, Local Expertise Headquartered in Amsterdam and Istanbul, Senkron Digital develops AI-powered tools…

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Global distinction for excellence in tile innovation The METALCRAFT tile series from Villeroy & Boch Tiles has received the Red Dot Design Award 2025 in the ‘Product Design’ category. This award, regarded as a mark of top-tier innovation, reflects the company’s vision in fusing cutting-edge materials with contemporary aesthetics. Striking visuals inspired by metal textures With its industrial influence and finely balanced finish, METALCRAFT delivers a dramatic yet refined effect. “With expressive colours such as silver, steel, brown, black and accent tones in copper, brass and petrol, it creates an interplay of light and shadow, shine and mattness, impulsiveness and…

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VitrA Tiles, part of the Eczacıbaşı Tiles Group, has earned a 2025 Red Dot Design Award in the ‘Product Design’ category for its CementEra collection, a series celebrated for its visual clarity and broad applicability. The Red Dot Awards are recognised internationally as one of the highest distinctions in design. Minimalist form with an urban soul CementEra pays tribute to the industrial beauty of concrete, refined with clean lines and contemporary styling. Its muted palette—light greige, dark greige, light grey, and dark grey—suits a wide variety of interior schemes, offering timeless versatility. The collection includes two decor designs that add…

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Betting has changed with technology, moving from traditional methods to more interactive ones. Gamification adds game-like features to sports betting, making it more attractive to younger players. Challenges, rewards, and social elements are now key in engaging new bettors. This article explores the latest trends and strategies used by operators worldwide to reach younger audiences and make betting more enjoyable. What Is Gamification in Betting? Gamification in betting refers to the use of game-like elements to make betting more engaging and interactive. In sports betting and Online Casinos, gamification introduces features such as achievements, levels, leaderboards, challenges, and rewards. Achievements…

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Thinking about a career change? The world of startups often seems exciting and full of opportunity. These young companies, aiming for rapid growth, can offer a very different experience compared to established corporations. But before you dive in and start polishing your application, it’s crucial to weigh the potential benefits against the drawbacks. Crafting the perfect application starts with your CV, ensuring it highlights the skills startups value, like adaptability and initiative. Using a CV template can be incredibly helpful here, allowing you to tailor your experience effectively for specific, often unique, startup roles. But is the startup life truly…

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We’ve all heard the phrase “buy low, sell high.” But here’s the real question; is it actually possible to time the market that well? It sounds simple, but the truth is that trying to predict the best time to buy or sell often ends up hurting investors more than helping them. So what’s the smarter move? It might be exploring long-term strategies like how to buy ETFs, which help you build consistent exposure without chasing perfect entry points. It is time to explore why market timing is so risky and walk through 3 better strategies that can help you grow…

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Organic living extends beyond just choosing organic food; it’s a holistic approach to life that emphasizes sustainability, health, and well-being. It involves making conscious decisions that reduce environmental impact and promote the well-being of the planet and its inhabitants. Much like how new digital trends — such as the rise of engaging casino options like the colour bet game — reflect a shift in entertainment preferences, the move toward organic living represents a broader shift in lifestyle values, prioritizing nature, balance, and long-term sustainability. At the core of organic living is the principle of making choices that support a healthier…

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FEXSE is reshaping how high-value assets are bought and sold by launching a tokenisation platform that brings real-world assets like luxury properties and fine art to the blockchain. The platform offers fractional ownership and simplified access for global investors. As a trailblazing token studio, FEXSE focuses on converting physical assets into digital tokens, empowering a wider demographic to participate in premium investment opportunities through blockchain’s transparency and efficiency. “We’re here to transform the way people invest,” said Bünyamin Saraç, Marketing Director at FEXSE. “Using our tokenisation technology, FEXSE opens the door for individuals across all income levels to access and…

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The automotive industry does not stand still. Every year, new technologies emerge that change not only the cars themselves, but also the way they are used. Safety is one of the most important topics in the development of the cars of the future. With road accident statistics remaining high, engineers and developers are investing significant resources in creating technologies that reduce the risk of accidents. A similar trend is also observed in other areas – users are increasingly offered favourable conditions, such as free £10 no deposit, to draw attention to innovative products and services.In this article, we will take…

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