Those days are gone when the brand’s story was just told, as in the modern world, it is co-created. Now, the creation feels more like a dynamic exchange or an intense conversation going on between the audience and the particular brand. To retain that communication, a digital agency helps brands by transforming them through strategic communications. The agency does this by creating compelling narratives, filling gaps, and strengthening connections. As a result, they become storytellers, strategists, and someone, who are experts in building and maintaining a human connection. Understand The Brand’s Heart A digital agency does not straightway start drafting…
Author: Sam Allcock
Sam Allcock
Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.
As businesses face growing economic pressures, many are questioning where to cut costs and what to prioritise in their budgets. One strategy that some are finding invaluable, even in times of uncertainty, is investing in team building. Far from being a luxury, team building activities are now seen as a crucial investment in both employee wellbeing and business success. Research from Gallup underscores the benefits of employee engagement, showing that highly engaged teams are 21% more productive and experience 41% lower absenteeism. For many FTSE 250 companies, team building is proving to be a smart strategy to boost productivity, reduce…
HeadFirst Global, a leader in STEM talent and workforce solutions, has announced the appointment of Edzard Overbeek as its new Group CEO. Overbeek succeeds Julia Robertson, who is stepping down after 25 years of influential leadership. The change comes at a pivotal moment for the company, following its acquisition of Impellam Group and HeadFirst Group in March 2024, positioning it for accelerated growth and innovation in the workforce solutions sector. The appointment of Overbeek reflects HeadFirst Global’s ambition to redefine workforce solutions in the rapidly evolving digital landscape. The company aims to leverage its cutting-edge HR technology platform to deliver…
A new global study set to be unveiled by BetterBriefs on 4 March 2025 highlights serious concerns about the state of idea evaluation and creative decision-making in the marketing industry. The findings, from the second global study in the BetterIdeas Project, will be presented in an exclusive live webinar, offering critical insights into the challenges faced by marketers and creative agencies worldwide. BetterBriefs, a company that previously gained recognition in 2021 for its groundbreaking research on marketing briefs, is once again making waves with its latest study. The earlier research, known as The BetterBriefs Project, uncovered a massive disconnect between…
Cequence Security, a leading provider of API security and bot management solutions, has announced a major expansion in the Middle East and Africa (MEA) region. This growth comes on the back of significant customer acquisitions, strategic partnerships, and a strengthened leadership team. The company has seen impressive results, including a 193% increase in annual recurring revenue (ARR) in the region, positioning itself as a key player in cybersecurity across MEA. Ameya Talwalkar, CEO of Cequence Security, highlighted the importance of APIs in modern digital transformation and the rising threats targeting them. “APIs are the backbone of modern digital transformation, but…
Ekoten Tekstil, a subsidiary of Sun Tekstil and a leading textile manufacturer, is at the forefront of sustainable innovation through the use of artificial intelligence (AI). By integrating AI-powered defect detection, the company enhances fabric quality while minimising waste, reinforcing its commitment to responsible production. Real-time AI monitoring ensures greater accuracy, optimises material usage, and significantly reduces the environmental impact of textile manufacturing. “Our AI-driven systems allow us to detect and correct textile defects before they lead to unnecessary reprocessing, reducing waste and optimising resource use,” said Sabri Ünlütürk, Vice Chairman of the Board of Sun Tekstil and Ekoten Tekstil.…
Women’s business collective AllBright has announced that its assets have been acquired by a company backed by Cain International, in a move designed to support the long-term expansion of its networking and professional development platform. Cain International remains the principal shareholder and has reaffirmed its commitment to the management team and the organisation’s strategic direction. The acquisition signals a shift in AllBright’s operational model, placing greater emphasis on learning, networking, and curated events. The organisation aims to enhance opportunities for professional women by expanding its membership experience while strengthening its community-focused initiatives. New Co-Hosted Residence in Farringdon As part of…
Starting a business as a swimming instructor can be challenging. To stand out, you need to conduct market research, develop personalized swimming lessons, and focus on marketing strategies. Here are five tips you can follow to simplify the process and run a successful swimming practice: 1. Do Your Research and Have a Plan The first thing you should do is conduct thorough market research. Determine who your competitors are and what they are offering. This will help you determine any market gaps and have a unique selling proposition (USP). Determine your target demographic, be it children, young adults, or professional…
Stamp Duty Land Tax (SDLT) is a significant cost when purchasing a property in the UK. With upcoming changes to Stamp Duty rates, many buyers are looking to complete their transactions before the deadline to save thousands of pounds. Acting fast and making the right decisions can help buyers beat the deadline and secure their new home with reduced costs. Why Beating the Deadline Matters The current stamp duty rates provide an opportunity for savings. However, once the changes come into effect, buyers may face higher costs. If you’re planning to buy a property or invest in stamp duty on…
Over the past year, Thornton Heath in Croydon has seen a dramatic rise in demand for rental properties, with rents increasing by 14% in 2024. This trend highlights the growing appeal of this area, which is now being recognised as a key rental hotspot in London. Thornton Heath offers a combination of affordability, good transport links, and a diverse, vibrant community, making it an attractive option for renters seeking a more accessible location in the capital. This article will explore why Thornton Heath is emerging as one of London’s top rental locations and how estate and letting agents in Croydon…