A new global study set to be unveiled by BetterBriefs on 4 March 2025 highlights serious concerns about the state of idea evaluation and creative decision-making in the marketing industry. The findings, from the second global study in the BetterIdeas Project, will be presented in an exclusive live webinar, offering critical insights into the challenges faced by marketers and creative agencies worldwide. BetterBriefs, a company that previously gained recognition in 2021 for its groundbreaking research on marketing briefs, is once again making waves with its latest study. The earlier research, known as The BetterBriefs Project, uncovered a massive disconnect between…
Author: Sam Allcock
Sam Allcock
Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.
Cequence Security, a leading provider of API security and bot management solutions, has announced a major expansion in the Middle East and Africa (MEA) region. This growth comes on the back of significant customer acquisitions, strategic partnerships, and a strengthened leadership team. The company has seen impressive results, including a 193% increase in annual recurring revenue (ARR) in the region, positioning itself as a key player in cybersecurity across MEA. Ameya Talwalkar, CEO of Cequence Security, highlighted the importance of APIs in modern digital transformation and the rising threats targeting them. “APIs are the backbone of modern digital transformation, but…
Ekoten Tekstil, a subsidiary of Sun Tekstil and a leading textile manufacturer, is at the forefront of sustainable innovation through the use of artificial intelligence (AI). By integrating AI-powered defect detection, the company enhances fabric quality while minimising waste, reinforcing its commitment to responsible production. Real-time AI monitoring ensures greater accuracy, optimises material usage, and significantly reduces the environmental impact of textile manufacturing. “Our AI-driven systems allow us to detect and correct textile defects before they lead to unnecessary reprocessing, reducing waste and optimising resource use,” said Sabri Ünlütürk, Vice Chairman of the Board of Sun Tekstil and Ekoten Tekstil.…
Women’s business collective AllBright has announced that its assets have been acquired by a company backed by Cain International, in a move designed to support the long-term expansion of its networking and professional development platform. Cain International remains the principal shareholder and has reaffirmed its commitment to the management team and the organisation’s strategic direction. The acquisition signals a shift in AllBright’s operational model, placing greater emphasis on learning, networking, and curated events. The organisation aims to enhance opportunities for professional women by expanding its membership experience while strengthening its community-focused initiatives. New Co-Hosted Residence in Farringdon As part of…
Starting a business as a swimming instructor can be challenging. To stand out, you need to conduct market research, develop personalized swimming lessons, and focus on marketing strategies. Here are five tips you can follow to simplify the process and run a successful swimming practice: 1. Do Your Research and Have a Plan The first thing you should do is conduct thorough market research. Determine who your competitors are and what they are offering. This will help you determine any market gaps and have a unique selling proposition (USP). Determine your target demographic, be it children, young adults, or professional…
Stamp Duty Land Tax (SDLT) is a significant cost when purchasing a property in the UK. With upcoming changes to Stamp Duty rates, many buyers are looking to complete their transactions before the deadline to save thousands of pounds. Acting fast and making the right decisions can help buyers beat the deadline and secure their new home with reduced costs. Why Beating the Deadline Matters The current stamp duty rates provide an opportunity for savings. However, once the changes come into effect, buyers may face higher costs. If you’re planning to buy a property or invest in stamp duty on…
Over the past year, Thornton Heath in Croydon has seen a dramatic rise in demand for rental properties, with rents increasing by 14% in 2024. This trend highlights the growing appeal of this area, which is now being recognised as a key rental hotspot in London. Thornton Heath offers a combination of affordability, good transport links, and a diverse, vibrant community, making it an attractive option for renters seeking a more accessible location in the capital. This article will explore why Thornton Heath is emerging as one of London’s top rental locations and how estate and letting agents in Croydon…
Over the past year, the property market in Tonbridge has experienced a steady rise in prices, with an increase of 2.3%. For buyers in 2025, this upward trend raises several important questions: How will this affect their ability to purchase property in Tonbridge? Is this growth a sign of long-term prosperity or a temporary spike? In this article, we’ll take a closer look at what the 2.3% price growth in Tonbridge means for buyers and explore the factors driving this increase. From the local economy to housing demand, we’ll break down the forces shaping the property market and what it…
Innovate UK’s Knowledge Transfer Partnerships (KTP) programme is celebrating 50 years of fostering innovation, linking businesses with academic expertise to drive economic growth. Since its launch in 1975, KTP has facilitated more than 14,000 collaborative projects, contributing billions to the UK economy. The initiative, which connects businesses with universities and talented graduates, has played a crucial role in improving productivity and advancing key sectors, from manufacturing to artificial intelligence. Government figures indicate that between 2010 and 2020, Innovate UK invested £200m in 2,000 KTP projects, generating an estimated £2.3bn in economic benefits. The model, which integrates academic knowledge with business…
Transforming Stadium Finance The Oakland Athletics are charting new territory in sports facility financing, introducing a blockchain-based funding model that could revolutionize how baseball stadiums are built and operated. When it comes to funding, regardless of the kind of sport, the betting industry is also one of the major contributors to ensuring the financial success of a sports organisation. That is why the world of sports betting invites bettors to get properly acquainted with the subtleties and intricacies of the sport in question. Total Runs Guide, for example, is one of those tools that helps people get familiarised in a…