Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

Senkron Digital took centre stage at WindEurope 2025 in Copenhagen, where it introduced its advanced energy performance and cybersecurity solutions to a global audience. Its core offerings—OnePact and CyberPact—stood out as examples of how artificial intelligence and robust digital architecture can drive sustainable operational performance and resilience. These innovations, refined over more than three years, reflect the company’s dedication to delivering future-ready solutions with a customer-first mindset. Taking place between 8 and 10 April, WindEurope 2025 brought together stakeholders from across the renewable energy sector, offering Senkron Digital a platform to connect and inspire. With headquarters in both Amsterdam and…

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Ever wished you could turn your thoughts and opinions into something valuable? Your feedback is very important to organizations. It can allow you to get gift cards to spend at your favorite stores, like Winners! Is this too good to be true? Well, in this article, you will learn how sharing your opinions through surveys opens doors to free gift cards and how to make this dream a reality. How Do Surveys Work? Companies want to know what people just like you think about their products or services. To get this vital marketing data, they partner with survey platforms as…

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Digital innovation has emerged as a core driver of competitive differentiation and sustainable growth in the modern rapidly advancing business environment. Technology companies that apply a strategic focus achievement on technology not only do they transform the process of operation but also come up with entirely different models of running a business. The article will focus on the primary role that major technology firms have in digital innovation. Through an emphasis on a culture of innovation, the application of advanced technologies, and the reinvention of traditional operational models, these companies are able to set the new market standards. In this…

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In digital entertainment, many of us find ourselves looking for ways to enjoy our hobbies on our own. Card games have been a classic source of fun for ages, and whether you lean toward traditional decks or more niche formats, single-player card games provide a fantastic escape. If you’re hunting for some variety, online casinos offer great options, too, letting you challenge yourself against the computer with lots of different games. For those looking for alternative, gambling sites without self exclusion you’ll discover a whole collection of exciting card games that do not need others to play. These sites support…

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Sysmex’s revolutionary PA-100 AST System cuts the time for diagnosing UTIs to just 15 minutes, enabling effective antibiotic selection in half an hour. Economic analysis in Spain suggests millions in savings, while the Longitude Prize spotlights its potential to tackle antimicrobial resistance. A new era of infection diagnostics is here, thanks to Sysmex’s PA-100 AST System. Combining cutting-edge nanotechnology and rapid AST, the system delivers results in 45 minutes — supporting faster, more accurate treatment decisions. Millions are suffering UTIs globally UTIs are among the most common bacterial infections, affecting over 400 million people worldwide annually. Delays in diagnosis and…

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A leading engineering expert has warned that the UK is wasting resources by relying on imported infrastructure, despite having the expertise and workforce to refurbish and reuse existing equipment. Ben Whitaker, Managing Director of Power Engineering Services (PES), argues that the country’s declining manufacturing sector is an issue that must be urgently addressed. Speaking from his base in Leeds, Whitaker claims that the UK’s approach to infrastructure is inefficient, costly, and environmentally unsustainable. “This isn’t a capability issue,” Whitaker said. “The expertise, the workforce, and the infrastructure all exist right here. What’s missing is a mindset shift—challenging outdated assumptions that…

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The live dealer online casino market presents businesses with an interesting chance to enter the growing online gaming industry. The convenience of playing games at home through online casinos has gained wide acceptance from gaming enthusiasts. However, the realistic feature of live dealer online casinos creates a new dimension by connecting digital gameplay with the genuine excitement of an actual casino setting. The combination of accessibility and authentic casino experience gives entrepreneurs an excellent business chance. This guide will provide essential knowledge to learn how to run a productive live dealer online casino operation that leads to growth and success…

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Soft2Bet has released an exclusive film charting the remarkable journey of its founder and CEO, Uri Poliavich, from humble beginnings to leading a global iGaming firm. The film highlights how Poliavich and his team transformed a small start-up into a company with multiple premium brands and over 16 international licences. It also explores his deep commitment to philanthropy, which he believes is fundamental to business success. “I remember the feeling of hunger the most—not just hunger as a kid, but the hunger to change your life,” Poliavich says in the film, reflecting on his upbringing in Soviet Ukraine. From start-up…

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Constantly changing technology, politics, and increased consumer interest are all influencing the variability of online gambling regulations. Countries are attempting to find the balance between encouraging market growth and mitigating gambling-related harm.Some jurisdictions are becoming more permissive and organized, while others are becoming more restrictive due to worries about gambling addiction or finances. It is imperative to comprehend developments of such a nature for gamblers and gaming entities as well as governmental departments tasked with supervision. The Push for Stricter Licensing and Compliance Regulators all over the globe are enforcing increased compliance in licensing terms in an effort to guarantee…

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Hobbies, the delightful activities that provide an escape from our busy lives. They offer us joy, relaxation, and fulfillment. But what if you were told that your favorite hobby could also serve as a source of income? Learning how to monetise your hobby is not just a dream but a tangible reality for people around the globe. From painting to video gaming and woodworking to engaging with online casinos. Endless opportunities are waiting for you to explore where you can turn your beloved pastime into a profitable venture. The Allure of Online Casinos: A Digital Playground Gambling has gone online,…

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