Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

Clarios, a global leader in advanced energy storage solutions, has been named one of the World’s Most Ethical Companies by Ethisphere for the third consecutive year. The recognition highlights Clarios’ ongoing commitment to ethical business practices, sustainability, and corporate governance. The company is one of only 136 organisations worldwide to receive this accolade in 2024 and one of just seven from the automotive industry. The award reaffirms Clarios’ dedication to maintaining high ethical standards across its operations. Recognition for ethical excellence Ethisphere, an independent organisation that promotes ethical business practices, evaluates companies based on a rigorous assessment process. This includes…

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Why Kitchen Extensions Are a Top Choice for London Homes Property owners in London choose kitchen extensions above all else during 2025 because they perfectly combine historical appeal with contemporary living. Kitchens began as spaces used for cooking before becoming the central physical and social space of homes that blend cooking with dining and socialising activities. Homeowners choose kitchen extensions as a better alternative to property relocation because both property costs increase and people want open-plan spaces. The compact areas designed as kitchens during Victorian and Edwardian construction periods are now hidden within homes that offer marvelous architecture. Property owners…

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A Newcastle-based creative agency is setting its sights on further international growth after being named Agency of the Year at the North East Marketing Awards. The Unknown Creative, an independent brand agency, has expanded its global portfolio significantly, with 80% of its client base now international. The firm, which specialises in life sciences, aviation technology, transport, and green energy, is aiming for a further 25% revenue increase in the next 18 months—taking its turnover to £1.25 million. Founded in 2009 by John Dunne, the agency has doubled its headcount over the past five years and recently launched its own Design…

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Retailers failing to embrace new technology risk being left behind in an increasingly competitive e-commerce landscape, according to a leading industry expert. Nick Mason, a UX consultant at KPS, which works with major retail brands including Harrods, The White Stuff, and The Body Shop, believes businesses must abandon outdated strategies and focus on innovation or risk extinction. “The next 10 years will see brands pushed out of the game if they don’t meet the evolving expectations of digital shoppers,” he said. “The challenge is deciding which innovations to prioritise in an overwhelming landscape of emerging technologies.” The Shift Towards Digital-First…

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Retrofitting older buildings with commercial heat pumps isn’t just about swapping out an old boiler for a sleek new system. If only it were that simple. The reality is that many older properties whether office buildings, retail spaces, or listed heritage sites were never designed for modern heating technology. But with soaring energy prices, tighter regulations, and the UK’s push towards net zero, heat pumps are becoming an increasingly attractive option for facility managers. The challenge? Making them work in buildings that weren’t built with energy efficiency in mind. If you’re considering a heat pump retrofit, you need to navigate…

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More than 120 women gathered outside Virgin Hotels London in Shoreditch this morning to pitch their business ideas as part of the Elevator of Dreams initiative. The project, launched by Sir Richard Branson and entrepreneur Simon Squibb, offers aspiring business founders the chance to present their ideas to a global audience. Supporting Women in Business The event, held ahead of International Women’s Day, was organised by Nitika Vyas and Elisabeth Prager, co-founders of Aila Money. The duo aimed to spotlight the challenges women entrepreneurs face when starting a business. Figures suggest that 72% of women do not feel empowered to…

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Montessori-style floor beds gain momentum among US families embracing independent sleep solutions. Montoddler, a brand committed to promoting independent sleep with its Montessori-style toddler beds, has expanded its reach to 41 states in just three months since entering the US market. Demand has been particularly high in Florida, New Jersey, and Texas, where parents have embraced Montoddler’s Montessori house beds and floor beds, especially in twin and full sizes. The company’s strong performance in its early months is reflected in a 92% customer satisfaction rate and an impressive 50% increase in revenue during the Black Friday period. Over the last…

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The 19th annual Stevie Awards for Sales & Customer Service have recognised outstanding achievements across various industries, with winners announced ahead of a gala banquet scheduled for 10 April at the Marriott Marquis Hotel in New York City. Global Participation and Evaluation This year’s competition attracted over 2,100 nominations from organisations of all sizes, spanning 45 nations and territories. Entries were meticulously evaluated by more than 170 professionals worldwide, organised into seven specialised juries. The categories encompassed a broad spectrum, including Customer Service Department of the Year, Contact Centre of the Year, Award for Innovation in Customer Service, and Sales…

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In a strategic move to bolster its future growth and reaffirm its commitment to women’s empowerment, Mary Kay Inc. has appointed Tara Eustace as Chief Opportunity and Sales Officer. This announcement comes ahead of International Women’s Day, underscoring the company’s dedication to advancing female entrepreneurship. Eustace, a seasoned executive with over three decades at Mary Kay, will lead the Global Opportunity and Sales organisation. Her primary mission is to centralise the “Mary Kay Opportunity” within all entrepreneurial business strategies. In her new role, she will oversee operations across more than 40 markets worldwide, guiding regional presidents and general managers. Her…

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Global advisory and investment platform Consello has appointed Nick Mullen as the Head of its Sports Advisory Business, as the company seeks to expand its presence in the fast-growing sports industry. Mullen, who has a background in sports marketing and private equity, will lead Consello’s efforts to develop new opportunities within the sector. The company believes the sports industry is undergoing a fundamental transformation, with emerging investment opportunities reshaping its economic landscape. Declan Kelly, Founder, Chairman, and CEO of Consello, described Mullen’s appointment as a strategic move to position the firm at the forefront of this shift. “We are experiencing…

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