Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

More than 120 women gathered outside Virgin Hotels London in Shoreditch this morning to pitch their business ideas as part of the Elevator of Dreams initiative. The project, launched by Sir Richard Branson and entrepreneur Simon Squibb, offers aspiring business founders the chance to present their ideas to a global audience. Supporting Women in Business The event, held ahead of International Women’s Day, was organised by Nitika Vyas and Elisabeth Prager, co-founders of Aila Money. The duo aimed to spotlight the challenges women entrepreneurs face when starting a business. Figures suggest that 72% of women do not feel empowered to…

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Montessori-style floor beds gain momentum among US families embracing independent sleep solutions. Montoddler, a brand committed to promoting independent sleep with its Montessori-style toddler beds, has expanded its reach to 41 states in just three months since entering the US market. Demand has been particularly high in Florida, New Jersey, and Texas, where parents have embraced Montoddler’s Montessori house beds and floor beds, especially in twin and full sizes. The company’s strong performance in its early months is reflected in a 92% customer satisfaction rate and an impressive 50% increase in revenue during the Black Friday period. Over the last…

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The 19th annual Stevie Awards for Sales & Customer Service have recognised outstanding achievements across various industries, with winners announced ahead of a gala banquet scheduled for 10 April at the Marriott Marquis Hotel in New York City. Global Participation and Evaluation This year’s competition attracted over 2,100 nominations from organisations of all sizes, spanning 45 nations and territories. Entries were meticulously evaluated by more than 170 professionals worldwide, organised into seven specialised juries. The categories encompassed a broad spectrum, including Customer Service Department of the Year, Contact Centre of the Year, Award for Innovation in Customer Service, and Sales…

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In a strategic move to bolster its future growth and reaffirm its commitment to women’s empowerment, Mary Kay Inc. has appointed Tara Eustace as Chief Opportunity and Sales Officer. This announcement comes ahead of International Women’s Day, underscoring the company’s dedication to advancing female entrepreneurship. Eustace, a seasoned executive with over three decades at Mary Kay, will lead the Global Opportunity and Sales organisation. Her primary mission is to centralise the “Mary Kay Opportunity” within all entrepreneurial business strategies. In her new role, she will oversee operations across more than 40 markets worldwide, guiding regional presidents and general managers. Her…

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Global advisory and investment platform Consello has appointed Nick Mullen as the Head of its Sports Advisory Business, as the company seeks to expand its presence in the fast-growing sports industry. Mullen, who has a background in sports marketing and private equity, will lead Consello’s efforts to develop new opportunities within the sector. The company believes the sports industry is undergoing a fundamental transformation, with emerging investment opportunities reshaping its economic landscape. Declan Kelly, Founder, Chairman, and CEO of Consello, described Mullen’s appointment as a strategic move to position the firm at the forefront of this shift. “We are experiencing…

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Global AI experts will gather in Berlin this spring to discuss the transformative impact of Agentic AI on businesses and customer interactions. The 10th edition of Chatbot Summit will take place at The Ritz-Carlton from 31 March to 1 April 2025, bringing together industry leaders to explore the challenges and opportunities presented by advanced AI technologies. Under the theme Mastering Agentic AI Together, the event will examine how businesses can effectively deploy AI-driven agents to enhance customer engagement, streamline operations, and boost efficiency. Organisers say the event is timely as enterprises increasingly look to integrate AI into their operations but…

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This March, Huion—a global leader in digital drawing tablets, displays, and accessories—marks its 14th anniversary with a series of events and promotions aimed at engaging the digital art community. The celebrations include drawing contests, giveaways, and substantial discounts, all accessible through Huion’s official website and social media channels. A Legacy of Technological Advancement Over the past 14 years, Huion has consistently pushed the boundaries of technology to meet the evolving needs of artists worldwide. A significant milestone in this journey is the launch of the Kamvas Gen 3 series pen displays, which offer notable enhancements in pen accuracy and colour…

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Buying a home is an exciting milestone, but it’s also a significant financial investment. In the rush to find the perfect property, many buyers overlook warning signs that could lead to costly repairs, legal issues, or serious buyer’s remorse. Identifying these red flags before signing a contract can save thousands of dollars and prevent future headaches. From structural problems to hidden financial pitfalls, here are the most critical red flags home buyers should never ignore. Structural Issues That Signal Trouble One of the biggest concerns in any home purchase is structural integrity. Even a beautiful house with fresh paint can…

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Assembly, the global media agency within the Stagwell network, has announced a leadership reshuffle, promoting Matt Adams to Global Chief Operating Officer and Clare Chapman to CEO of its Europe operations. Adams, who has led Assembly Europe since 2023, will now take on global responsibilities, focusing on operational excellence, commercial leadership, and strengthening media partnerships. Chapman, previously Europe Chief of Staff, steps into his former role, tasked with expanding the agency’s regional presence and deepening client relationships. Both appointments are effective immediately. Adams Takes on Global Role With over 20 years in the industry, Adams has played a key role…

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The second Türkiye Textile Biennial has begun, inviting visitors to explore the intricate connection between water and textiles. Curated by Nihat Özdal, this year’s theme, “Wave Fabric,” is being showcased in historic venues across Antalya. The event continues until 13 April 2025. Running from 22 February to 13 April, the biennial is organised by the Gazipaşa District Governorship and is exhibited in historical locations in Gazipaşa and Alanya, including the Ancient Cities of Selinus and Lamos, Yalan Dünya Cave, the Red Tower, Alanya Shipyard, and the Ancient City of Syedra. “Textile industry uses 93 billion cubic metres of water annually”…

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