Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

A death in the family is one of the most difficult experiences an employee can face. Beyond the emotional toll, there is a significant administrative burden that can impact an employee’s focus and productivity. While most companies offer bereavement leave, a more proactive approach involves providing tangible support for the practical tasks that follow a loss. Offering death notification assistance as an employee benefit is a forward-thinking solution that not only shows compassion but also provides a clear business advantage. A Proactive Approach to Employee Well-Being The traditional burden of informing numerous organisations about a death can take hundreds of…

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If you’ve been following the crypto markets lately, you’ve probably come across the WBT coin. Traders are paying attention because it’s not just another speculative token — it’s tied directly to the WhiteBIT exchange, one of the fastest-growing trading platforms in Europe. So, what is WBT coin exactly, and why are more traders adding it to their portfolios? In this article, we’ll cover the coin’s utility, benefits, and a step-by-step guide on how to buy WhiteBIT coin securely. WhiteBIT Coin: Utility and Benefits The WhiteBIT coin (WBT) is the native asset of the WhiteBIT ecosystem. Like Binance has BNB or…

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Following a comprehensive rebrand under Turkish Airlines, AJet has successfully scaled up its network to 99 destinations across 34 countries. To celebrate, the airline is offering €9 promotional fares on selected Europe-origin flights for bookings secured between 20–22 August 2025. Türkiye’s fast-growing airline continues to invest in a refreshed brand, seamless digital solutions, and an expanded route network linking Europe, Türkiye, and beyond. Leveraging 15 years of operational success, AJet is consolidating its European presence and connecting travellers to Asia through affordable prices and efficient services. More than a new name AJet emerged from its brand transformation with more than…

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In a move to advance Africa’s technology landscape, four firms — Lakeba Group (Australia), Next Digital (Nigeria), AqlanX (UAE), and Agentic Dynamic (Netherlands) — have entered an MoU to create AfricAI, a joint venture dedicated to artificial intelligence. The initiative will begin operations in Nigeria, leveraging existing data and infrastructure to deliver AI-enabled services in healthcare, administration, enterprise, and identity systems. AfricAI ultimately seeks to empower Africa to produce context-aware AI that reflects local needs. Building AI Capacity in Africa AfricAI’s approach emphasizes development within the continent, rather than outsourcing. The joint venture envisions a distributed AI network across Africa…

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WHO figures show that oral and dental conditions rank among the most common global health issues, impacting nearly half of all people. Dr Wonder Clinic points out that such conditions can damage more than physical health — they also affect confidence, psychological well-being, and social life. Addressing the issue, Erhan Ceylan from Dr Wonder Clinic said: “As a clinic, we aim not only to provide solutions for existing problems but also to raise awareness about preventive oral and dental health measures. Preventive and regular dental care can significantly reduce the risk of disease, improve treatment success rates, and help people…

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When you’re stepping into telemedicine, you’re entering a world where healthcare meets technology—and that intersection comes with its own set of rules. You’ll need to navigate federal regulations, state licensing requirements, and professional standards that can vary dramatically depending on where you practice and where your patients are located. The most fundamental rule? You must be licensed in the state where your patient is physically located during the consultation. This means if you’re in California treating a patient vacationing in Florida, you need a Florida license. It’s not about where you are—it’s about where they are. Patient Authentication and Verification…

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James Dooley, the founder of FatRank, has been officially recognised as the “Best Exclusive Lead Generation Specialist” at the 2025 Manchester Entrepreneurship Awards. This distinction celebrates his powerful contribution to the UK’s business landscape through high-performing lead generation systems that have delivered real-world growth for hundreds of companies. FatRank, established in 2014, set out to resolve a major issue facing UK firms: a lack of consistent, scalable quality leads. Dooley’s vision focused on owning every step of the lead journey — from building and ranking digital assets to qualifying buyers — without relying on external ad platforms or leased traffic.…

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Healthcare partnerships today are not just collaborative; they are necessary. But collaboration without operational alignment is a costly disaster. Providers, suppliers, and payers must rely on technology that streamlines communication, eliminates inefficiencies, and cuts administrative friction. Efficiency is no longer an amenity; it’s a necessity. Real-Time Data Sharing Is Not Up for Debate Shared data platforms eliminate guesswork. Partners must view the same patient data, stock levels, and care protocols in real-time. Information delays create redundant testing, wasted materials, and costly mistakes. Progressive platforms like combined EHR systems get everyone on the same page. APIs unifying disparate systems facilitate seamless,…

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GEN3 Evo iON Race Proves Essential on ExCeL’s Unique Indoor-Outdoor Circuit Hankook Tire & Technology (Hankook), a top-tier name in the world of tyre technology and a core part of the Hankook & Company Group, takes its place in the spotlight for the finale of the ABB FIA Formula E World Championship. The London E-Prix, held at ExCeL London on 26 and 27 July 2025, will bring the championship to a close with Races 15 and 16—two final tests of strategy and endurance. Set within London’s historic Royal Docklands, the 2.077km circuit is both visually striking and technically demanding. It…

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Every year, I see new technologies come out that will allegedly “revolutionize productivity.” But come on — they’re mostly to-do lists with AI hats. In 2025, the biggest productivity tools are the ones that work behind the scenes, syncing with your life. They don’t fight for your attention. They earn it. Whether I’m juggling a content flurry or alternating between calls to freelance clients, what makes a tool stand out today is no longer how many features it has but how little it requires me to think. If it reduces friction, it finds a home. And no, I don’t mean…

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