Author: Sam Allcock

Sam Allcock

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses.

Business owners can find inspiration in so many places these days that it’s hard to know where to start. One area that shouldn’t be overlooked is the rise of online casino sites and how they have taught us some valuable lessons. What are some of the ideas in this industry that could work well elsewhere? Follow the Trends in Popular Culture One thing that casinos do really well when it comes to attracting players? Following the trends! You can see this if you look at the degree of diversity in a category such as slot machines. Slot machines have a…

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The real estate industry reached new heights as AYS Developers set a Guinness World Record for hosting the world’s largest training session at the Grand Hyatt Conference & Exhibition Centre in Dubai, welcoming over 2,500 participants. This record-breaking initiative was spearheaded by Dr. Nour ElSerougy—known widely as the “Eagle of Real Estate”—in collaboration with the Innovation Experts Real Estate Institute and Al Safi Bank, making it a landmark moment for the sector. Participants were individually accounted for using QR codes, with the session monitored by Guinness officials. Running from 11:45am to 12:45pm, the training focused on refining off-plan sales techniques…

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AYS Developers is partnering with esteemed real estate educator Dr Nour ElSerougy to host a game-changing property training event in Dubai, aiming to set a new Guinness World Record. The initiative reflects the UAE’s 2025 theme—Year of the Community—and underscores a commitment to industry development and public impact. This complimentary training will take place on 31 May 2025 at the Grand Hyatt Convention Centre and is designed to equip attendees with expert strategies for selling off-plan properties. The event is supported by Al Safi Bank, the AIFC’s pioneering Islamic bank offering global, Sharia-compliant financial services. Award-winning host and business strategist…

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Prop trading firms give traders access to different tools and support to help them work in the markets. These companies give traders the chance to use special technology, data, and learning materials that are not usually available to most people. By working with a prop firm, traders can receive funding, support, and guidance to grow their trading skills and careers. Trading with trusted accounts such as Falcon Funded accounts, lets traders use a firm’s capital and resources instead of their own. This can give more freedom to focus on smart trading decisions while using analysis tools and getting quick payouts.…

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Starting any project always comes with some risks. No matter how awesome your idea is, there’s always a chance it might not work out. Sometimes, people get so fired up about their work that they don’t see the obvious problems. Skipping out on checking out the risks can pretty much doom the whole project. So, it’s smart to come up with ways to spot potential issues early and figure out how to fix them. Why can a product fail? A product can fail for a variety of reasons, often stemming from a mismatch between what the product offers and what…

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The modern gambling market in the United Kingdom is undergoing significant changes thanks to the development of digital technologies and the widespread use of the internet. The growth of online casinos is particularly noticeable, offering players new forms of entertainment, including platforms with convenient payment methods, such as pay by mobile casino sites. These innovations are not only transforming the entertainment industry, but also having a significant impact on the country’s economy, including the labour market and employment levels. Growth of the online gambling industry and job creation The rapid growth of the virtual casino segment is leading to an…

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Securing the right financing is a crucial step for any business looking to grow, manage cash flow, or navigate unexpected challenges. With so many types of business loans available, it can be overwhelming to figure out which one best fits your unique needs. From traditional term loans to flexible lines of credit and specialized financing options, each loan type serves a different purpose. Choosing the right one depends on factors like your business size, goals, credit history, and how quickly you need funds. In this blog, we’ll break down the most common types of business loans and help you understand…

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The gaming industry is one of the best examples of a market that has adapted to the inevitable change that technology has brought in. Changes ushered in by technology have been so sudden and groundbreaking that those gaming companies that were not able to move with the times have fallen behind the rest of the industry. However, those who saw the changes on the horizon and adjusted their business models accordingly were able to spring themselves into the modern market. Many of the top names in gaming that exist today were brands that were open to this technology rather than…

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From 6–8 May, Senkron Digital joined global cybersecurity innovators at GISEC Global 2025 in Dubai, showcasing its purpose-built CyberPact Security® solution for operational technology (OT) systems. With strong operations across Europe, MENA, and Latin America, the firm views the Middle East as a strategic growth area. At GISEC, it highlighted how CyberPact can help regional infrastructure operators elevate security and compliance. A New Standard for OT Cybersecurity CyberPact Security® offers a dual-service model: Together, these services deliver mission-critical assurance for operators managing industrial and digital systems. Global Outlook, Local Expertise Headquartered in Amsterdam and Istanbul, Senkron Digital develops AI-powered tools…

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Global distinction for excellence in tile innovation The METALCRAFT tile series from Villeroy & Boch Tiles has received the Red Dot Design Award 2025 in the ‘Product Design’ category. This award, regarded as a mark of top-tier innovation, reflects the company’s vision in fusing cutting-edge materials with contemporary aesthetics. Striking visuals inspired by metal textures With its industrial influence and finely balanced finish, METALCRAFT delivers a dramatic yet refined effect. “With expressive colours such as silver, steel, brown, black and accent tones in copper, brass and petrol, it creates an interplay of light and shadow, shine and mattness, impulsiveness and…

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